There are plenty of people who believe that MIM or mobile instant messaging is literally the future in the world of digital media and can pave the way for new, more advanced marketing strategies. However, numerous marketers find it difficult to grasp the best possible techniques to generate market interest among their target customers through the use of MIM. However, with the introduction of WeChat a few years ago in 2011, even the smaller companies are currently emerging as leading market competitors. WeChat is a mobile phone voice and text messaging communication service that supports video and text chat, video/photo and location sharing, video calling, broadcasting messages, discovering new people, photo sharing and group messaging and is being currently used by more than a whooping 400 million users worldwide. Many marketers consider WeChat as a unique tool to engage the fans and customers of their brands.
The importance of Wechat Business Accounts
A Wechat Business Account is a great way for a company to generate brand awareness. Creative content of high quality is necessary to attract audiences. Through a verified account, a brand can post media content like text, photos, videos and audio messages to their WeChat stream followers. Individuals can follow the verified brand accounts either by scanning a unique QR Code or by getting someone within their WeChat network of people to share the account.
Promoting your brand by using WeChat QR Codes
There are a number of means by which you can convert fans, and one of them is to make sure that the QR Code of your brand gets featured in all purchase materials. Give your consumers reasons to scan your unique QR Code. Some of the common inducements to do so would be top up promotions for a purchase, lucky draws, discounts, souvenirs or free WiFi pass codes.
Moreover, adding QR Code on the packaging is also another very good alternative to promote your brand. You can put up wall posts to promote your WeChat actions as this will help you to attract the attention of your target customers and audiences.
Convert followers by using membership functions
You can convert followers into members by using WeChat membership functions. These functions help to create loyalty programs wherein individuals can make use of their unique geo-localized membership cards to team up with the users via their phone number or WeChat ID. This makes it possible for the brands to customize their marketing content, thus highlighting sales promotions to some specific section of consumers.
• Delivering e-coupons
• Issuing virtual VIP card
• Sending notifications for promotional offers
If you are a newcomer into the field of brand marketing through WeChat, you need to come up with a nice welcome message for your target customers. You can also put up questions to change inquire into numerous sets of answers. You can create five distinct types of content, such as audio, text, video, visual and text+visual to respond appropriately to your customers. You can also provide your customers with the URL of a well made mobile-friendly site. The conversation taking place between you and your customers remains confidential unless either of you wants to spread it.
Share brand images through WeChat
Another great way to advertise your brand would be to display your logo on the personal pages of your subscribers. This can be a good way for your brand followers to express their personal likes and preferences.
Offer lucrative incentives to entice your followers
While WeChat’s API lets you integrate your services into mobile apps for enticing followers, they still need some motivation to be ardent followers of a business. For this, you need to offer POS promotions, prizes, pictures and entertainment to increase your conversion rate.